Aquamen Detailing

Aquamen Detailing offers mobile services dedicated to enhancing the appearance of your car, ensuring it looks its best on the road.

BrandingPrint
A yellow mustang covered in suds

Overview

Sun's out, Suds Out

Aquaman Detailing, an Astropreneur, used Launch by 328 Studios to obtain their LLC and other services for their new small business. Aquamen provides car wash and detailing services so your car looks its absolute best. As a mobile business, Aquamen brings expertise, attention to detail, and convenience directly to your home or workplace.

Aquamen logo in front of a light green overlay with an older car in the background covered with suds

Challenge

Over saturated and full of clip art

As a new entrepreneur embarking on their business journey, Aquamen approached us to create a visual identity that mirrors the quality and attention they invest in each car. In a saturated market with numerous detailing businesses, how can we craft a distinctive visual identity that sets Aquamen apart from the crowded industry?

Aquamen icon with a car taillight in the backgroundDriver side wheel covered with suds being cleaned by a brush
Business cards for Aquaman
Punchcards for Aquamen

Stategy

No clip art

Our logos and icons are crafted from scratch, completely avoiding the use of clip art. This commitment became even more crucial during our research when we discovered the majority logos in the industry we saw relied on clip art: cars, buffers, and hoses.

We embraced "Aquamen Detailing" and drew inspiration from Aquaman himself, incorporating his iconic trident. Through various renditions, we refined the trident to convey not just power, but also an inviting aesthetic, achieved by incorporating curves and rounded edges.

To capture the aquatic theme, we chose a palette of greens and blues, resonating with the oceanic feel. Beyond aquatic tones, these colors seamlessly complement our beachy vibe, reflected in the chosen typography and soon to be the verbal identity.

For the brand archetype, we opted for the "Jester," embodying a fun-loving, laid-back surfer vibe—one always at the beach. While our initial tagline, "Sun's Out, Suds Out," was unfortunately in use, we pivoted to our first idea, "Suds Up." Just as "Surf's Up" signifies ideal waves for surfing, "Suds Up" captures the perfect moment for a car wash covered in foamy sudsy goodness.

Picture of a car's driver side wheel covered with suds in a garage of sometypeConfirmation screen on mobile device
Tent for Aquamen, showing one side with the logo on the canopy and "Sun's out, Suds out" on the sideA bottle of Aquamen foaming car wash soap
Fonts for Aquamen: The Weekend and Suprema
Shirt for Aquamen with the logo on the front
Sandals for Aquamen that are green and blue with the words "Aquamen"
  • Aquamen icon
    Aquamen Detailing
    Picture of a big truck
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  • Aquamen icon
    Aquamen Detailing
    Text "Sun's Out, Sud's Out" in front of a black overlay and driver side wheel cover in suds being cleaned by a brush in the background
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  • Aquamen icon
    Aquamen Detailing
    Picture of a Tesla
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  • Aquamen icon
    Aquamen Detailing
    Picture of a woman adjusting her mirrors with the text "Trident+, subscribe now and save 20% on our monthly detailing service" in front.
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  • Aquamen icon
    Aquamen Detailing
    Picture of an older model car
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  • Aquamen icon
    Aquamen Detailing
    Text "Dig you know? 61% of car drivers regularly leave garbage in their cars"
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